Plunkett Homes

Building better homes

Plunkett Homes was established in 1903 and has been proudly building better houses for Western Australians ever since.

Plunkett Homes played a major role in wartime defence building and was among the first home builders to build the ‘spec’ homes that later became the forerunners of the modern display home. The company was also instrumental in the development of suburbs such as North Perth, Claremont, Nedlands, Melville and Woodlands. 

The problem

Plunkett Homes wanted to rebrand their business to target a different demographic and they wanted more control over their website. They also wanted to integrate regional pricing and real-time personalisation for their customer base.

The solution

Spoon was supplied with new designs and wireframes and we from this we created a new website that gave control back to Plunkett Homes. Their site was integrated with Marketo to allow them to manage customer personalisation, and the Drupal CMS was designed so that the content on the site could be served to particular regions. Some of the other functionality included mapping and clustering for display homes, responsive design for mobiles, AJAX filtering for home designs and Tealium integration for customer data.

Since launching the new site their verified leads have increased substantially and they have launched a sister brand - Domain by Plunkett (which we also made).